Bringing Down the Cost of Ownership with Extended Warranty
A Response to “Bringing down the cost of ownership” with Extended Warranty Contracts through Protect My Iron
Earlier this year in April 2013, Hitachi Construction Machinery Equipment (HCME) released an article that highlighted what they offer as after-sales services on their equipment. One such service they offer is extended warranty contracts that a dealership can buy when they purchase construction equipment from their OEM. However, many times it’s not the coverage that the dealer wants or it’s possibly too pricey. But interest is going up as dealers are starting to become more aware of the added benefits extended warranties can bring their dealership.
Over the past couple of years, the industry has also seen a giant leap in the number of OEMs that use 3rd party warranty providers for extended warranty programs that they offer on some of their equipment. It’s just a little extra incentive for the dealers and the owners of the construction equipment that their time and money are protected when a machine malfunctions, which happens more often than not.
That’s the reason why extended warranty contracts are gaining so much traction in the construction equipment industry. OEMs and dealers are starting to see that their costs of ownership are going down as a result of investing in extended warranty programs such as the one we offer called Protect My Iron. Protect My Iron is a competitive 3rd Party Extended Warranty provider that has gained a lot of support from OEMs and dealerships alike.
PROTECT MY IRON
Extended warranty contract can vary as widely in duration and price as the type of construction equipment. But, there are coverage options available for all pieces of construction equipment. By partnering up with internationally recognized insurance companies, Protect My Iron has been able to get its customers the very fair quotes on extended warranty coverage to a variety of dealers and OEMs.
At Protect My Iron, we have worked hard to design a system that is easily accessible to your OEM and dealership. Here are just a couple of the many things that we have that will bring down your cost of ownership:
- Our software system offers a portal to their customers, so they can get a quote, purchase a warranty from them, get invoiced, initiate a claim and be able to follow the claim throughout the process. Essentially, we take the stress out of equipment breakdowns and malfunctions and you can relax!
- We also own a marketing company, so we will help you market the warranties to your current customers and to new customers you can potentially gain when you offer this extra benefit. We will optimize a warranty page for you on your website plus provide a landing page.
- We also offer email campaigns and our system will alert you when a customer’s warranty is about to expire so you can contact your customer again and resell another warranty.
- Loyalty Bucks- we offer a reward system to our dealers for every warranty they purchase they receive money to use towards our marketing services like: blogs, webpages, landing pages, etc.
It’s extremely beneficial to offer extended warranty contracts on your fleets. It has been proven to bring down the cost of owning an OEM or dealership. And, it’s just one more way to attract more customers that can also help grow your business to the next level!
