Extended Warranty for Construction Equipment
Why Have Extended Warranty?
Manufacturers and dealers take risks every time they sell a product - from reliability and dependability to product liability wherein a product causes harm to its user. Equipment's parts, design and assembly can fail and cause collateral damage to parts near the failure. Many manufacturers see the inherent risk in selling their product yet fail to see the opportunity to use the occasional defect in the manufacturing errors as touch points for customer contact, as opportunities to achieve real customer satisfaction and an ongoing relationship with the customer.
What It Means To Us
At ADI Extended Service Contracts are viewed as the metric that identifies the shortfall between the customers' expectation of the reliability and dependability of the product they purchased and the actual design, content and assembly performance. It is the management tool driving customer satisfaction for the entire ownership experience.