Proving Ground

10 Tips To Effectively Manage Your Dealership Social Media Accounts

10 Tips To Effectively Manage Your Dealership Social Media Accounts

It’s called “social” media for a reason. If your dealership is doing nothing more than posting messages and pictures, you’re missing the point. You’re also missing opportunities to broaden awareness of your business and increase leads and sales. Socializing takes interaction. So let’s look at...
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Increase Productivity By Setting Goals for Your Dealership

Increase Productivity By Setting Goals for Your Dealership

You can’t measure dealership success – or progress toward success – if you don’t have benchmarks. You need well-defined goals, known current status, and a clear plan for getting from here to there. You may sell trucks, or construction equipment, or perhaps both, but it’s your people...
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New Vs. Used | Benefits of Buying Used Construction Equipment

New Vs. Used | Benefits of Buying Used Construction Equipment

Every dollar counts in the construction business. In order to survive and make a profit, you have to increase productivity and reduce costs. Purchasing used construction equipment can be a smart business move, in both ways. Buying used saves money up front, and it can reduce...
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Updating Training Programs for Advancements in Construction Equipment Technology

Updating Training Programs for Advancements in Construction Equipment Technology

Isn’t construction equipment technology wonderful? All that information you never used to have – and certainly not in real time. Technology brings us so many advantages. And yet, it bring a serious challenge, too. If you don’t understand it fully, you can’t take full advantage of...
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