Proving Ground

Updating Training Programs for Advancements in Construction Equipment Technology

Updating Training Programs for Advancements in Construction Equipment Technology

Isn’t construction equipment technology wonderful? All that information you never used to have – and certainly not in real time. Technology brings us so many advantages. And yet, it bring a serious challenge, too. If you don’t understand it fully, you can’t take full advantage of...
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Using The DuPont Model To Calculate Return on Investment on Construction Equipment

Using The DuPont Model To Calculate Return on Investment on Construction Equipment

Calculating return on investment is a critical factor when your dealership’s customers are contemplating a construction equipment purchase. New or used, the machine must be able to earn more than its operation costs. This same consideration applies to the construction equipment in your...
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Easy Ways To Implement Inbound Marketing Strategies For your Construction Equipment Dealership

Easy Ways To Implement Inbound Marketing Strategies For your Construction Equipment Dealership

We’re certain your construction equipment dealership is using some types of inbound marketing – after all, you have a website, don’t you? But have you implemented all the inbound marketing strategies you need to grow your business? If you’re like many equipment dealerships,...
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