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3 Ways To Utilize Your Dealership Website for Social Media Marketing

3 Ways To Utilize Your Dealership Website for Social Media Marketing

3 Ways To Utilize Your Dealership Website for Social Media Marketing

Are you doing everything you can to link your dealership website with your social media marketing? It’s easy to think of these two marketing tools as separate, but when you take the right steps to integrate them, you can magnify the results. It’s the same as cross-promoting the various departments within your dealership.

iMac_websiteWebsites and social media work in different but complementary ways. Your dealership website is the primary source of information about your business and your products. Prospects and existing customers learn about the specific products you carry and the related services you offer. This is your chance to sell them on the benefits of doing business with you compared to your competition.

Social media platforms enable you to reach out to specific segments of your audience and interact with them conversationally. That two-way engagement is crucial to personalize your dealership and build trust. These days, much of our information sharing stems from social relationships. When you use your website to drive social media marketing, you’re also driving traffic back to your website. This is where you convert them into customers.

How can you do that more effectively?

  1. Your blog is the obvious first choice

Blog articles bring people to your website. To be really effective, your blog has to be an integral part of your website, not a separate online activity. That way, it’s easy for readers to click around your website to get more follow-up information.

If your dealership has an e-newsletter, make sure at least one “news” story is a teaser for one of your recent blog articles – with a link to the blog. This remind people about your blog.

  1. Links – to and from your key social media pages

You want people to move freely between your dealership website and your social sites, in both directions, so make it easy for them to do that. On your website home page and on your blog, use the familiar icons to link to your Facebook, Twitter, LinkedIn, etc. channels.

Make sure they are big and bold, so they’re easy to see and can serve as visual triggers. The best locations are either at the top of the page or along the side. Whatever you choose, be consistent. And build the links so they open in a new window rather than sending visitors away from your website.

Offer an RSS button, too, so visitors can sign up to receive updates about your website’s content.

On your inside pages that display product information or other specific content, include social sharing buttons so readers can easily share or recommend your products to their friends and followers.
Include links to blog articles in your social media posts. This helps drive traffic to your website and also to boost your SEO. Be sure to embed links in your YouTube videos, too, so viewers know where to find you. (As a side note, remember you can also load videos right onto your website, where they are sure to attract attention.)

And speaking of social media, double-check to be sure your website URL is included as part of your profile.

  1. Coordinate content

Use the same keywords throughout your marketing content – on your website, in blog articles, and in social posts and tweets. This will make it easier for people to find your dealership, no matter what channel they’re using online.

3-Ways-To-Utilize-Your-Dealership-Website-for-Social-Media-Marketing-2Use your website home page to showcase recent tweets or Facebook posts. Present them in a sidebar where they are easy to see but don’t detract from key center-of-the-page content.

When it comes to inbound marketing, the channels you use have to work together seamlessly and in harmony in order to attract the most attention to your dealership. Use these reminders to ensure your dealership website and social media marketing are working together smoothly. Then use your Google Analytics and social media insights to monitor performance.


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