Blogging can help construction equipment and heavy trucking dealerships market to potential and existing customers. Blogging helps address everyday issues and pain points to their customers by offering solutions.  By doing this, you will gain trust and confidence from your potential buyer. The new generation of buyers are very digitally focused, therefore you need a new way to communicate to them then plain old advertising. This is why blogging may be the most important form of marketing in today's world. It is also a very cost effective way to get your name out there, rather then spending tons of money on magazine ads, billboards, and trade shows.