5 Crucial Tools for Everyone in the Construction Industry
The construction equipment industry has never been a place for fragility, but succeeding in today’s ever-more complex and competitive environment requires the right tools. Here are five you shouldn’t be without:
1. Trade shows.
If you missed the AED Summit/CONDEX Trade Show in January, you still have time to attend the upcoming CONEXPO-CON/AGG event, March 4-8 in Las Vegas. It’s a do-not-miss event because it only happens every three years.
Trade shows continue to be overwhelmingly popular with dealers and customers, because they offer a wealth of informational and marketing opportunity in a single location. You can be among the first to see all the latest innovations up close, you can attend seminars taught by the pros and you can network with a veritable “Who’s Who” in the industry.
The key to success is to take multiple people from your company, so you can fan out and take in as much as possible. Trade shows can be wearing and mind-boggling, so sharing the wealth allows you to chat up more dealers and OEMs, attend more seminars and do more “in the aisles” networking, too.
This year, CON EXPO introduces their “Best of the Best” awards for innovation in equipment and product engineering in five categories – earthmoving, lifting, road-building, compaction and concrete. You can even vote to help determine the winners.
The construction equipment industry is becoming increasingly high-tech, and that includes behind-the-scenes business management.
Specialized software can help you streamline, coordinate and improve your marketing. Using software to manage and promote your dealership’s customer loyalty program can take those all-important relationships to new heights, and make it much easier for you and your customers to track their benefits. And the ground-breaking Warranty Connect program makes it a snap for dealers, customers and OEMs to manage insurance such as extended warranty coverage and even submit claims.
Smart use of automation allows the humans on your staff to be more productive, and it can help you generate additional revenue. It also shows customers that your dealership is focused on them, rather than paperwork.
3. Trade publications and other resources.
Keeping up with construction equipment industry news and trends is essential. And it’s easier if you subscribe to one or more of these, especially since you can get them electronically:
Subscribing to our blog also helps ensure you stay up to date with the latest industry developments, plus you get valuable dealership management tips and best practices, delivered right to your inbox.
4. Social media.
One California contractor recently recovered two stolen excavators, thanks to help from their social media followers. Hopefully, you’ll never need that kind of contact with your social network, but using social media can have a huge impact on your ability to engage customers and prospects. It broadens your exposure to new audiences, and the conversation on your social pages keeps you clued-in to what’s most important to customers and colleagues.
5. QR codes.
Uh oh. Did you just say, “what’s that?” Grab the phone and call your marketing team right away. QR (quick response) codes are great for interacting with prospects and customers for both informational and promotional purposes.
For example, Trout River Trailers just introduced QR codes on their trailers, so owners can simply scan the code to find details and specs on the trailer. You can put QR codes in your advertising, to instantly send viewers to your landing page. Creating them is easy, with either free or paid online tools.
Are these five tools the only ones you need for success? Of course not. But each of these offers particularly useful benefits to keep your dealership on the cutting edge of the construction equipment industry.