7 Things Effecting Your Construction Business’ Local SEO
We know you’re hoping to make 2017 the best year yet for your construction business. To do that, you’ll have to make sure people can find you online. Yes, you have a website, but that isn’t enough. Your competitors also have websites. You need to outshine them when it comes to online search results. And that requires sharpening your search engine optimization.
It’s all about local SEO
It may be a global world now, but very few construction businesses work worldwide. Most likely, you take on projects within a given radius that makes economic sense for your firm. That’s your “locale” when it comes to marketing. There’s good news here: Google rewards local businesses when displaying search results.
So how do Google and other search engines know you’re local? Here are 7 factors that affect local SEO for your construction business:
Website domain authority. This is an overall “judgement” of your website, not based on any one page. The better your overall SEO, the more authoritative your site will appear to Google.
Uniform structured citations. A structured citation is any mention of your business on a search engine, such as your various directory listings. Your name, address and phone number must be identical in every detail, or search engines see them as separate businesses. That waters down your SEO. Equally important, make sure you’re listed in the most prominent directories first, then worry about smaller ones.
Proximity to searchers. Your physical address is critical. That’s how Google knows you’re local. The closer you are to a searcher, the more likely you’ll show up in their results. For example, if your construction business is located in Raleigh, NC, you’ll automatically show in local listings when searchers are located in Raleigh themselves or deliberately search for “Raleigh.” But what if your office is in Fayetteville? Creating a web page devoted specifically to your work in Raleigh will boost SEO for that city.
Google My Business. Double-check your business information. Once again, the city listed here is what drives search results. The category you choose is critical, too. Choose carefully, as an “off” category will cause you to show up in irrelevant searches – no value there. It will also cause you to miss out on relevant searches – lost opportunity there.
Inbound link quality/authority. Your SEO improves when your construction business is listed on authoritative third-party sites. This could be trade associations or publications, construction bloggers, your local newspaper, etc. Be wary with this, as getting listed on a poor quality site has a negative impact on your SEO.
Click-through rates. Google actually monitors the percentage of people who click through from search results to your site. They can see how often your construction business show up and also detect click-throughs. Obviously, the more visitors you’re actually attracting to your site, the better your SEO will be. It’s an upward spiral.
Google reviews. Google loves itself best, so the number of Google reviews your construction business gets can boost your SEO. As you complete projects, invite clients to post a review. While it’s nice to get 5 stars, what really counts is words. The review doesn’t have to be long, but it should say something.
Each of these details affects local SEO for your construction business. Attention to detail now will help ensure you have the stellar 2017 you’re hoping for.