Marketing Statistics Showing ROI | Justify Your Truck or Equipment Dealership’s Marketing Budget
One of the greatest advantages of digital marketing is the vast array of statistical information you can gather and study. These marketing statistics enable you to realistically identify your ROI – something that’s almost impossible with most traditional offline advertising and promotions.
Knowing your ROI allows you to justify your marketing budget to anyone in your organization who may be skeptical about the value of using inbound techniques to promote your truck or equipment dealership. It also enables you to strategically adjust your budget to take advantage of the techniques that are working best for you. Your marketing can be smarter and more cost-effective, further increasing your ROI and your profitability.
It’s an increasingly mobile marketing arena.
Nobody understands mobility better than people who work in the trucking or construction industries. It’s as if smartphones and tablets were invented just for you, to help you communicate better, work more productively and build your business more effectively. From a marketing standpoint, the primary takeaway here is that your customers are just as mobile as you are.
You can’t reach them if your marketing isn’t mobile-oriented and mobile-friendly. So you have to budget accordingly. If this is new territory for you, here are some mobile-specific statistics to help you justify that new marketing budget.
- Mobile traffic is expected to increase ten-fold over the next five years.
- Just this year alone, industry experts predict mobile advertising will increase 75%. Mobile will then account for a quarter of all the money spent worldwide on digital ads. Most of that is going to Facebook and Google. Considering this explosive growth rate, you know your competitors are going mobile with their marketing. You can’t afford to be left behind.
- Of the time consumers spend on the internet, almost 60% is via a mobile device rather than a desktop or laptop computer. So if your marketing doesn’t include mobile channels, you could be missing more than half your opportunities to connect with prospects and existing customers. Ouch.
- Video already accounts for more than half of all mobile traffic. By 2018, it is predicted to represent 69%. If you aren’t already incorporating video into your marketing content mix, you should consider this a warning that you’re losing an increasing number of opportunities to attract interest and engage with your targets.
- Facebook and its companion Instagram report more users connect via mobile devices than through their desktop or laptop. And as a side note, you can now target Facebook advertising in highly refined ways, making it an option to seriously consider for marketing your truck or equipment dealership.
- Twitter is all about mobile, with 75% of their users logging in from mobile devices. Maybe it’s time to create a mobile ad campaign just for Twitter, measure the results and see what happens.
- Mobile searchers are near-term shoppers. Studies show 70% of them follow up within an hour of their initial search. If your website isn’t optimized for mobile users, they will become frustrated and go somewhere else.
It’s important to remember that your mobile audience isn’t a separate group, they’re the same people you’re trying to reach with all your other marketing. Using mobile channels and optimizing your website for mobile users turbo-boosts your marketing, enabling you to reach the majority of your audience when and where they’re online. You’re customizing for them – something today’s customers appreciate but also expect.
By making it easier to engage with you, you can attract new customers and cement your relationships with existing ones. Use these marketing statistics to justify going mobile, and you’re ready to get started.