How An Outside Team of Marketing Experts Can Help Your Construction Equipment Dealership
If you’re the internal marketing guru at your construction equipment dealership, you’re probably savvy about the many online opportunities to promote your brand and increase sales. But where should you concentrate your efforts? And how do you create the most compelling content?
Working with an outside marketing group puts a whole team of professionals at your disposal. You can be an even smarter marketer. More effective.
How? Let us count the ways:
- Save time. You already have so much on your plate. You could hire another marketing person to share the load, but then you’d have to spend time on hiring and training. That’s not exactly mission-critical activity.
- Save money. Why bring on one more person anyway, when you can get an entire team instead? They can help you with everything from finding the best content management system to leveraging your marketing dollars. You’ll be able to achieve the greatest impact, with the strongest return on your investment.
- Ensure consistency. One of the toughest issues you face trying to handle all your dealership’s marketing yourself is that you get pulled in too many directions. It’s so easy to get distracted by “more important” or more in-your-face tasks, leaving your day-to-day marketing to languish. But consistency is critical for success. Your outside marketing team is always on task.
- Stay up to date. Following the latest marketing trends and best practices can be a career in itself. New platforms keep appearing, and everything about inbound marketing is constantly evolving. Understanding all the nuances and how they apply to your construction equipment dealership can be mind-boggling.
- Better results. Are you getting the results you want? Really? Probably not. The reality is that your marketing may be sufficient, but that’s not enough. You want stellar marketing, so you can be the rock star of construction equipment sales and after-market support. That’s how you’ll grow your dealership.
- Ongoing evaluation. Inbound marketing analytics and your content management system put a wealth of tactical information right at your fingertips. But wading through it can be time-consuming and, sometimes, confusing. Outside experts can help you focus on the data that matters most and help you evaluate those charts and graphs to hone your marketing and continuously improve results.
What do you get?
Partnering with an outside marketing team is an investment in your brand that will pay superior long-term dividends – building awareness about your dealership and establishing you as the first-choice resource for anyone looking to learn about, purchase or maintain construction equipment. You’ll become a more valuable working partner for each of your customers, whether they’re an owner-operator, a big-name regional contractor or a municipality or other public entity.
You can’t meet your long-term business goals without well-researched and well-crafted marketing strategy. That takes knowledge. And discipline. Exactly the kind of support you can get from an outside marketing team. The key, of course, is to pick one that has demonstrable experience with construction equipment and has an insider’s understanding of what it takes to run your dealership.