Social Media Rookie? Here are social media terms you should know. PART 1
The world of social media is awash in a language all its own. If you’re relatively new to this environment, social media terms can be mid-boggling. The good news is you don’t need to know all the lingo — your savvy marketing team can do that for you. But understanding the most common social media terms will help you feel more comfortable in this all-important marketing arena.
Social media are web-based networks designed to facilitate social interaction through dissemination of messages created using highly accessible and target-able publishing techniques.
Social media monitoring is a process of tracking and responding to social media mentions relating to your dealership. Your content management software should incorporate all your analytical tools and social media monitoring so you don’t have to log-into multiple platforms to monitor your online marketing.
Viral marketing techniques use existing social networks to increase brand awareness or achieve other marketing objectives through self-replicating processes called “sharing.”
Real-time search means searchers can find your content as soon as you post it, thanks to search engine indexing that takes place almost instantaneously as content is published online.
A tag cloud is a visual depiction of user-generated tags, or the major topics of a website’s content. Adding a tag cloud to your blog expands your search-ability, because the tags are, in effect, secondary keywords.
Bit.ly is a free online tool you can use to shorten long URLs so they’re easier to share on social networks.
A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Mashup Apps like restaurant finders, language translators and more are available for mobile devices by the thousands.
A podcast is a series of digital media files, either audio or video, that are published in series and often downloaded through an RSS feed.
Scribd turns document formats such as PDF, Word and PowerPoint into a web document for viewing and sharing online.
A webinar is used to conduct live meetings, training or presentations via the Internet.
WordPress is a free and open-source blogging platform, and is currently the most popular blogging system in use on the web, powering over 60 million websites worldwide.
Instant messaging (IM) is a form of real-time text-based communication between two or more people. This process is commonly called “chatting.” You may not think of the “live chat” feature on your website as “social media,” but it’s exactly that – a way of enabling one-on-one engagement with your prospects in real time. And it’s an especially valuable tool, because you’re chatting with a prospect as they’re visiting your website.
Disqus is a comment system and moderation tool for your site that enables you to better manage and integrate your social media communities.
A forum, or message board, is an online discussion site.
A hashtag is a word or phrase preceded by a “#” on microblogging social networking services to annotate a message, for example, #yourhashtag. Hashtags are commonly used to group messages together of the same topic.
HootSuite is a web-based social media application you can use to manage multiple profiles, pre-schedule posts and view your metrics.
A “like” is an action Facebook users can take to quickly show approval and share a message without writing a comment about a message or status update.
In Part 2 of our discussion of terms, we’ll look at social media terms that identify some common websites, also known as platforms, that can be most useful for your dealership marketing. Stay tuned!